About

The team behind the world’s most innovative TMS.

Hitrak is designed and built in New Zealand by freight and technology professionals that understand the challenges of the transport sector and how technology can solve them.
Founder & CEO

Johnny Davison

CTO

Craig Wilson

Supporting Johnny Davison (CTO / Founder) and Craig Wilson (CTO) is a team of high-performing engineers, designers, and solution-focused professionals, along with an experienced board that brings proven leadership in scaling businesses, operational excellence, and strategic growth. Just as important as our team are our customers - their feedback and insights drive the continuous improvement of Hitrak, helping us simplify workflows, enhance efficiency, and deliver real value. We’re more than just a software provider - we’re your industry partner, committed to making your business smarter and more successful.

Hitrak is ready when you are. We look forward to meeting your team.

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Frequently Asked Questions

Hitrak is a TMS, isn’t it? How is Hitrak different from our existing TMS?

Yes, Hitrak is a TMS, but it goes beyond traditional platforms. It integrates telematics, communications, and order management within a single platform, enabling streamlined automation, optimisation, and efficiency. You can configure Hitrak to work in a way that best fits your operations, adapting to your specific workflows.

How does Hitrak automate manual processes? Is that even possible, given we do everything manually now?

Absolutely. Hitrak’s automation capabilities replace manual steps by automating data capture, dispatching, tracking, and rating. With Hitrak’s integrated tools, your team can gradually transition from (overly) burdonsome manual to more streamlined automated processes, improving productivity and accuracy over time. We will work in with your team, to make this transition smooth and easy.

Does automation mean I’ll lose my job?

No, automation is not about replacing jobs - —it’s about enhancing them. Hitrak streamlines repetitive tasks, freeing up your team to focus on higher-value activities like customer service and strategic planning. The goal is to empower staff, not replace them.

What does the future of freight logistics look like, and is a modern TMS a necessity?

The future of logistics is data-driven, automated, and connected. A modern TMS like Hitrak is essential for staying competitive in this evolving landscape. It provides real-time insights, optimises routes and resources, and enables responsive service, which are all increasingly necessary in today’s market.

Are all TMS platforms mostly the same? What sets any TMS apart?

While TMS platforms share some core functions, the quality of integration, customisability, and user experience vary widely. Hitrak is unique because it’s built to be configurable and adaptable to each business’s specific needs. Our focus on automation, local support, and seamless connectivity make Hitrak stand out.

I use Excel at present - why should I upgrade?

Excel is great for static data management but lacks the dynamic capabilities of a TMS like Hitrak. With Hitrak, you can manage orders in real-time, automate repetitive tasks, track fleet movements, and provide live updates to customers—all things that Excel alone can’t handle effectively.

How can I justify the cost?

The return on investment with Hitrak is significant. By reducing manual work, minimising errors, and optimising routes, Hitrak helps lower operational costs, improve service quality, and enhance efficiency. The time and money saved can quickly offset the cost, providing both immediate and long-term value.

How does Hitrak handle scalability as my business grows?

Hitrak is designed to grow with you. It can handle increasing volumes and complex logistics requirements, whether you’re a small operation or a large-scale enterprise. Hitrak’s flexibility and high-performance architecture ensure it can support your business’s growth.

How secure is my data in Hitrak?

Data security is a priority at Hitrak. We use advanced encryption and adhere to strict data protection standards to ensure your information is safe. With robust access controls and regular security updates, we keep your data secure and compliant.

Is Hitrak a good fit for businesses in [specific industry or sector]?

Hitrak’s adaptable platform serves a wide range of industries, from FMCG to manufacturing and retail. Our configurable modules allow businesses in various sectors to customise Hitrak according to their unique logistics needs, making it versatile across industries.

How long does it take to implement Hitrak, and will there be support during the transition?

Implementation can take as little as a week, however timeframes vary based on your business requirements. We will work with you to create a tailored onboarding plan. Our team provides hands-on support throughout the transition, including training, setup, and post-implementation assistance to ensure a smooth start.

How does Hitrak improve customer experience?

By providing real-time tracking, notifications, and updates, Hitrak enables you to keep your customers informed and confident in the service that they're receiving. Our platform streamlines your operations to minimise delays while proactively communicating status updates, position in queue as well as a vehicle view for end-customers, enhancing the overall customer experience.

Book a demo

Get in touch with the team today so we can show what all the fuss is about.
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